Using data insights to inform store re-design, positioning and marketing – that’s the clear message from BWG Retail Development Director Declan Ralph in a recent video released by RetailVisionTV.
The fascinating video, embedded below, demonstrates the ways in which SPAR’s new global flagside store – Millennium Walkway Dublin – is using innovation such as data-driven insights from Pulse, digital price tags and digital signage to better serve their targeted customer.
Meanwhile, MarketHub Technologies was delighted to host an event in Dublin recently using SPAR International’s Digital Study Tour to Dublin recently. As part of the tour, delegates from all over Europe attended a dinner hosted by MarketHub’s Roy Horgan and SES-imagotag’s SEVP Michael Moosburger.
The group also visited SPAR Millennium Walkway where they saw much of the innovation, including the Electronic Shelf Labels (ESLs) in situ.
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