MarketHub has been an absolute revelation to our business. We have been forced to compete on the basis of product discounts and promotions so we knew the only way to grow was to understand exactly where we could optimize our business.
In 7 weeks we reduced waste and overrides by 31%, and increased operating profit by 2.6%. We’ve now currently rolled Pulse out across 6 stores, have signed on for 2 more stores and use it as the driver of change in Roadchef.
Objectives
- Get a clear understanding of in-store data
- Ability to access data quickly and easily
- Identify areas of waste
- Understand margins across all products
- Identify popular / unpopular products
Challenges
- Lack of any real sales or performance data
- Minimal transparency of product performance
- Some products were not meeting margin expectation
- Increasing waste and mark down culture in-store
- Product ordering was largely done in the dark
Solution
- Pulse software
Action
- Initial 12 week trial
- Installed Pulse across 8 Roadchef outlets in the UK
- Rolled out the software across departments including accounts, store managers and site managers.
RESULTS
WEEKS
%
REDUCTION IN WASTE
%
PROFIT
STORES
Interview with Mark Rogers from Roadchef
Mark Rogers is the Head of Grocery at Roadchef Motorway Ltd. Mark talks about how MarketHub’s Pulse helped his stores reduce waste and increase sales by not only allowing him to track important stats on his store but mainly by providing a “so what”, by delivering clear recommendations.
Interviewed by SES-imagotag, Mark talks about how MarketHub’s Pulse combined with digital price tags have
improved efficiencies for stores and increased the speed of promotion changes.
Mark found Pulse easy to use, whether it be for store supervisors or area directors, and quick to install; he plans on implementing Pulse across even more stores.
Here’s What Our Customers Are Saying
“I started using Pulse in my forecourt shop in July 2016. Within weeks I was so impressed with the results that I had it ordered it for my other two stores.
It’s an essential management tool, one we use everyday. Pulse has produced tangible benefits in terms of waste control and stock management. One of our stores saw a 70% reduction in waste following installation.”
Louis Byrne“MarketHub is a huge part of what makes us different. It has helped reduced wastage at our Hackney SPAR store to below 2% and at the same time it has helped us increase our store margin to in excess of 30% GP.
MarketHub identifies any products that are taking over 12 weeks to sell, then we can we reduce these and put a new product in its place.”
James Brundle“From gathering requirements through to testing, go live and further systemic enhancements everything has all been completed at pace by one great team.
Roy at MarketHub made himself accessible, whether that be face to face, on the phone or over email.. MarketHub’s personal energy, enthusiasm and insight into the retail market really helped together with always having an eye on the future landscape is always appreciated.”
Zoe-Marie Elsey